Michael Bublé's World Cup 2026 appearance fails to win over all

Michael Bublé took center stage at the 2026 World Cup opening ceremony in Toronto, but his performance did not resonate with all viewers. FIFA had announced his participation as a representative of the host nation, yet his rendition of Sam Cooke's "Bring It On Home to Me" sparked a wave of commentary on social media.

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They unfroze Michael Bublé earlier this year.

Many online users made light of Bublé's performance, with one X user humorously suggesting he had been "unfrozen" for the occasion, alluding to his popular Christmas music. Another commenter expressed confusion, stating, "I just saw Michael Bublé singing on TV and he's not trying to sell a Christmas album. I'm very confused."

Beyond the playful jabs, some attendees questioned the artistic direction. One individual, identifying as a lifelong Canadian, expressed dissatisfaction, stating, "We don't care about gospel and it's not part of our identity. What kind of song is that? Who cares about Michael Bublé?"

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I just saw Michael Bublé singing on TV and he's not trying to sell a Christmas album. I'm very confused.

Leading up to the match between Canada and Bosnia and Herzegovina, fans had speculated about potential collaborations, with some anticipating a duet with Alanis Morissette. Ultimately, Bublé performed solo in the stadium's center circle shortly before kickoff. The ceremony also featured performances by Alessia Cara.

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I've lived in Canada my whole life, we don't care about gospel and it's not part of our identity. What kind of song is that? Who cares about Michael Bublé?