Michelob Ultra Houses Offer Immersive 2026 World Cup Fan Experience Across Mexico

Fans in Mexico can experience the 2026 FIFA World Cup through Michelob Ultra Houses, a new entertainment concept launching in the tournament's host cities: Mexico City, Guadalajara, and Monterrey.

These venues aim to enhance the World Cup viewing experience beyond the stadium, offering attendees giant screens, exclusive entertainment zones, interactive contests, and live DJ sets. The spaces are designed to create a festive atmosphere for fans to cheer on their favorite teams during the matches.

Michelob Ultra Houses will also feature meet-and-greets with football celebrities and legends, and display the Superior Player of the Match trophy, sponsored by the beer brand. The experience is strictly for adults and will run until July 19. Specific match viewing schedules for June 24 and June 27 have been released for the different cities.

Fans interested in attending are advised to book tickets in advance, with details provided for ticket purchases and reservations in Mexico City, Monterrey, and Guadalajara. The venues are located at Foro Totalplay in CDMX, Venue 867 in Monterrey, and Punto São Paulo in Guadalajara.