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MIDO Unveils New Campaign With Actor Lee Jong-suk and Launches New Multifort TV Watches

From Dong-A Ilbo · () Korean

Translated from Korean and summarized by DistantNews. Read the original for the full story.

At a glance

Press release Official statement New plan
  • Swiss watch brand MIDO released a new campaign featuring brand ambassador and actor Lee Jong-suk and launched new models in its Multifort TV collection.
  • The Multifort TV Big Date Titanium features a modernized 1970s television-shaped case, a gray-gradient dial, an automatic Caliber 80 movement, up to 80 hours of power reserve, and 10-bar water resistance.
  • The women’s Multifort TV 28 line includes two models with 28 by 27.6 mm cases, ivory dials, date windows, Super-LumiNova®-coated hands, and two material options.

MIDO has paired a new campaign with actor Lee Jong-suk, its brand ambassador, to introduce additions to the Multifort TV collection.

Lee Jong-suk wears the Multifort TV Big Date Titanium, which gives a modern interpretation of the television-shaped cases popular in the 1970s. The lightweight titanium case and bracelet use a satin-brushed finish to bring out a refined silver-gray texture. Its gray-gradient dial includes a big-date window at 12 o’clock, and its automatic Caliber 80 movement provides up to 80 hours of power reserve and 10-bar water resistance.

MIDO also launched two women’s Multifort TV 28 models. Their 28 by 27.6 mm cases frame ivory dials with black lacquered Roman numerals and date windows at 6 o’clock. The hour and minute hands carry Super-LumiNova® coating. The new lineup uses two materials, while the stainless-steel model adds a blue seconds hand.

About this summary

Originally published by Dong-A Ilbo in Korean. Translated, summarized, and contextualized automatically by DistantNews, with a note on how the source frames the story. Not individually reviewed before publishing. How this works.

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