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🇴🇲 Oman /Economy & Trade

Milano by Danube brings more than 500 Omani traders together as supply disruptions reshape business

From Times of Oman · () English

Translated from English and summarized by DistantNews. Read the original for the full story.

At a glance

Press release Named sources Context piece
  • Milano by Danube gathered more than 500 traders and business partners from across Oman for an annual meeting focused on geopolitical tensions and global supply-chain disruptions.
  • Company executives said changing shipping routes, higher freight costs and delivery uncertainty have made flexible and resilient sourcing increasingly important.
  • The company said freight rates rose nearly tenfold, from $1,000 to $10,000, but it maintained imports and supply and reported 20% growth during the period.

More than 500 traders and business partners from across Oman gathered in Muscat as Milano by Danube presented its response to geopolitical tensions and global supply-chain disruptions.

The company held its annual traders meet at the Hilton Muscat Al Bandar while businesses across the region face higher freight costs, changing shipping routes and uncertainty over the movement of goods. The meeting focused on Milano’s sourcing and supply-chain strategy, including efforts to create greater flexibility, efficiency and resilience while supporting its dealer network in Oman.

The biggest lesson from the current global situation is that supply chains cannot be treated as a back-end function anymore. They have become a strategic part of the business. When shipping routes change or costs increase overnight, you need the flexibility to respond. This is why we have been looking closely at our global sourcing and building a more direct model.

· Anis SajanThe Danube Group vice chairman described the company’s supply-chain response to geopolitical and shipping disruptions.

Anis Sajan, vice chairman of Danube Group, said the crisis had changed the role of supply chains inside companies. “The biggest lesson from the current global situation is that supply chains cannot be treated as a back-end function anymore. They have become a strategic part of the business. When shipping routes change or costs increase overnight, you need the flexibility to respond. This is why we have been looking closely at our global sourcing and building a more direct model.”

The brand Milano must have taken birth in the UAE but got its wings in Oman. This country has been an important market for Milano for many years, and our traders have been a major part of that journey.

· Anis SajanSajan emphasized Oman’s role in Milano by Danube’s growth and its relationship with local traders.

Sajan also highlighted Oman’s importance to the brand and its traders. “The brand Milano must have taken birth in the UAE but got its wings in Oman. This country has been an important market for Milano for many years, and our traders have been a major part of that journey.”

Sahil Sajan, Milano by Danube’s director, said freight rates had risen nearly tenfold, from $1,000 to $10,000. Despite that increase, he said the company continued importing, maintaining supply and supporting customers while other players reduced their scale. “As a result, instead of slowing down, Milano grew by 20% in this period.” The meeting also showcased the company’s water heaters, sanitary products, electrical goods and hardware for the Omani market.

As a result, instead of slowing down, Milano grew by 20% in this period.

· Sahil SajanThe company director described growth despite sharply higher freight rates and ongoing supply disruptions.
About this summary

Originally published by Times of Oman in English. Translated, summarized, and contextualized automatically by DistantNews, with a note on how the source frames the story. Not individually reviewed before publishing. How this works.

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