Mobility in Ecuador evolves toward safer, more digital journeys

Mobility in Ecuador is moving beyond the simple act of buying fuel. As road safety concerns persist, drivers are increasingly looking for digital tools, insurance and connected services that can support them on the country’s roads and in its cities.

The scale of the challenge is reflected in official figures. Ecuador recorded 4,789 traffic crashes during the first quarter of 2026. The incidents left 603 people dead at the crash scene and injured 4,032 others, according to data from the National Institute of Statistics and Census, based on information from the National Transit Agency.

The economic impact is also substantial. Information cited in the report says the World Bank estimates that road crashes cost Ecuador nearly $5.48 billion annually, equal to 5.02% of national GDP. That burden is helping push road safety higher on the agenda for new mobility services.

Service stations are responding by expanding what they offer. A stop to refuel is increasingly becoming an opportunity to access information, vehicle-management tools and protection through digital platforms. P&S said its app had attracted 23,942 users two months after its launch, growing 37.8% each month. Its insurance benefit led usage with 5,010 activations, followed by the My Vehicles and Maps tools.

“Mobility conversations are evolving. Users now value solutions that help them feel more supported during their journeys and access benefits easily from a single digital ecosystem,” said Eduardo Kast, a P&S spokesperson. The company presents the trend as a shift toward more connected and preventive mobility, with apps, maps, vehicle management and insurance-related benefits becoming part of the everyday driving experience.

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Mobility conversations are evolving. Users now value solutions that help them feel more supported during their journeys and access benefits easily from a single digital ecosystem.