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🇫🇷 France /Economy & Trade

Monoprix launches renovation of all its stores with new design and dining spaces

From Le Figaro · () French

Translated from French, summarized and contextualized by DistantNews.

At a glance

News Named sources New plan
  • Monoprix, a French supermarket chain owned by the Casino Group, is launching a major renovation of all its stores, aiming for completion by 2030.
  • The renovation includes expanding "La Cantine" food service areas and increasing the focus on beauty products, which have become a key growth driver.
  • The company is investing 325 million euros in the project, which also involves revamping the food offerings and store design to create a more appealing marketplace atmosphere.

Monoprix, the French supermarket chain under the Casino Group, is embarking on an ambitious renovation of all its stores, a project slated for completion by 2030. The initiative aims to modernize the brand's image and boost sales by enhancing its product offerings and store environments. The first store to showcase the revamped design, located in Aix-en-Provence, was inaugurated this Monday.

La Cantine

— MonoprixThe name of the takeaway food service areas being expanded in stores.

The transformation focuses on several key areas, including the expansion of "La Cantine" spaces, which offer takeaway food options for various times of the day, from breakfast to dinner. These areas will feature exclusive creations from pastry chefs and collaborations with local specialists. Monoprix plans to open over 50 "Cantines" by 2030, as the concept has already shown a 10% average increase in turnover in the 20 stores where it has been implemented.

become one of its main drivers of development

— MonoprixDescribing the importance of the beauty products segment for the brand's growth.

Beauty products are also a significant focus, identified as a major growth engine for the brand. Monoprix intends to expand its "La Beauté" sections, aiming for 90 stores to feature these spaces by 2030. The company plans to enhance in-store expertise with beauty advisors and launch a dedicated e-commerce platform. Stores that have undergone renovation have seen an average of three additional percentage points of growth in the beauty category.

exclusive creations of pastries with Noëmie Honiat but also the house Roy René, specialist in calisson d'Aix and an offer of drinks elaborated with Monin

— MonoprixDetailing the offerings within the 'La Cantine' areas.

While food remains central, Monoprix is also evolving its grocery offerings. It plans to dedicate more space to cheeses and delicatessen items, creating a "true marketplace" feel, and will strengthen its own brands, which currently represent 8,000 products and account for 22% of the turnover for own-brand items. The total investment for this comprehensive renovation project is 325 million euros.

the renovated stores record on average three additional points of growth in the category.

— MonoprixHighlighting the positive impact of renovations on the beauty product sales.
DistantNews Editorial

Originally published by Le Figaro in French. Translated, summarized, and contextualized by our editorial team with added local perspective. Read our editorial standards.

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