MONPLISSÉ Secures Trademarks in Korea, China, Japan to Accelerate Global Expansion

South Korean pleats wear brand MONPLISSÉ has strategically secured trademark rights in key markets including South Korea, Japan, and China. This move is designed to protect its brand assets and accelerate its expansion into the global market. By preemptively registering its brand name and logo, MONPLISSÉ aims to safeguard its intellectual property as it grows internationally.

The brand has demonstrated significant growth, achieving 5 billion won in sales in the first half of the year. MONPLISSÉ focuses on minimalist designs and a distinct brand sensibility within the pleats wear market, known for its elasticity, light feel, and wrinkle-resistant practicality. The brand has expanded its presence through domestic department stores and pop-up shops, with its initial revenue of 23 million won in 2020 growing substantially.

MONPLISSÉ is also experiencing increasing demand in international markets. Since entering the European market in 2024, the brand has seen a rise in online orders from Japan, the United States, and China. Overseas customers are also increasingly visiting its physical stores in major locations like The Hyundai Seoul and Lotte World Mall. Building on this momentum, MONPLISSÉ plans to expand its online distribution network, focusing on Japan and China, and will pursue further global expansion through offline distribution and partnerships.

MONPLISSÉ CEO Lee Jung-yoon emphasized that a brand's competitiveness stems not only from its products but also from differentiated assets like intellectual property. The company is committed to continuous design development and strengthening its brand assets to establish itself as a competitive K-pleats wear brand on the global stage.

“

The brand's competitiveness comes not only from products but also from differentiated assets such as the brand's IP. We will establish ourselves as a K-pleats wear brand with global competitiveness through continuous design development and brand asset strengthening.