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Moroccanoil ends Eurovision sponsorship after six years
๐Ÿ‡ฉ๐Ÿ‡ฐ Denmark /Culture & Society

Moroccanoil ends Eurovision sponsorship after six years

From Berlingske · () Danish

Translated from Danish, summarized and contextualized by DistantNews.

At a glance

News Sources not specified New plan
  • Israeli cosmetics company Moroccanoil has ended its six-year main sponsorship of the Eurovision Song Contest.
  • The company, founded in Israel but headquartered in the U.S., faced criticism due to the ongoing conflict in Gaza.
  • Eurovision organizers also announced rule changes allowing them to select an alternative host if the winning nation's security situation is unstable.

Moroccanoil, the Israeli cosmetics company, will not renew its main sponsorship of the Eurovision Song Contest after six years, the competition confirmed to Norwegian media.

We can confirm that Moroccanoil has chosen not to renew its sponsorship agreement with the Eurovision Song Contest after six successful years.

โ€” Eurovision Song ContestConfirming the end of the sponsorship deal.

The company, known for its hair products, was founded in Israel but is now headquartered in the United States, with significant production still in Israel. Its sponsorship had drawn criticism amid the conflict in Gaza.

This decision follows an announcement by Eurovision organizers, the European Broadcasting Union (EBU), regarding new rules for the competition. The EBU will now automatically deem the winning nation ineligible to host if a conflict or sensitive geopolitical situation compromises security. In such cases, the EBU will appoint an alternative host broadcaster.

We have greatly appreciated the collaboration over the past six years and are grateful for their support of the competition. We wish Moroccanoil all the best in the future.

โ€” Eurovision Song ContestExpressing gratitude for the past partnership.

These rule changes, effective next year, aim to provide clarity, protect artists, and maintain a safe and welcoming environment for Eurovision, according to EBU Director Martin Green.

These changes are about providing greater clarity for all involved, protecting the artists, and ensuring the competition continues to create a safe and welcoming environment, while preserving the spirit and integrity that makes Eurovision so special.

โ€” Martin GreenExplaining the purpose of the new Eurovision rules.
DistantNews Editorial

Originally published by Berlingske in Danish. Translated, summarized, and contextualized by our editorial team with added local perspective. Read our editorial standards.