Mother creates modest activewear to empower herself and others | ABC Australia (AU)

Yasmin Jammoul found that exercising after having three children was a way to reclaim her body and build strength. However, as a Muslim woman, she faced challenges finding activewear that was both modest and fashionable. Feeling insecure in oversized clothing at the gym, Jammoul decided to design her own.

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I already felt so insecure and out of place in the gym, and my clothes were making me more insecure … I was just wearing these oversized T-shirts. So I thought, 'Hey, why not make something?'

After searching extensively online, she realized many women likely shared her need for activewear that offered modesty without sacrificing style. She began sketching designs, focusing on longer shirts and sleeves while incorporating fashionable elements like zippers. Jammoul aimed to make women feel "fashionable and cute" while maintaining modesty.

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I wanted it to still fit into that activewear style … but give it that modest edge where the sleeves were a bit longer, the shirt was a bit longer.

Starting a business in the fashion industry was a new venture for Jammoul. She learned through YouTube tutorials and extensive research from her home in Murray Bridge. After refining her designs with suppliers, she launched her product and received positive feedback, with many customers impressed by the quality and design. She noted that women from diverse backgrounds approached her about her attire, highlighting the broad appeal of her inclusive designs.

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I included] the cute little zips and the details … so you still felt like you fit in, but you had that modesty that you needed.