Mother-daughter duo opens Tiap Tiap Treats shop, bonding over pandan cake and heritage

Sophia Yeow, known for her private dining outfit Butterfly Table, and her daughter Nicole Lian have opened a physical storefront for their online brand, Tiap Tiap Treats. Located on East Coast Road, the shop offers a range of takeaway bakes, keropok, and other food items, alongside a few seats for customers to enjoy coffee and cake.

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customers turned friends turned supporters, have shown up asking, ‘Do you have a T-shirt or apron, so I can put it on and sell things for you?’

The venture represents a significant step for the mother-daughter team, evolving from an online business into a brick-and-mortar establishment. Initially, Yeow had not planned to open a shop, but Lian, who has a background in systems engineering and product design, convinced her mother to pursue the idea. This collaboration has become a meaningful way for the family to bond, particularly as Lian sought a new challenge after her previous company's success.

Tiap Tiap Treats has cultivated a loyal following over six years. During the shop's soft launch, enthusiastic customers expressed their support, with some even jokingly offering to help sell products. This strong community connection highlights the brand's appeal and the dedication of its founders.

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I would rather this beautiful art is being used, admired and talked about.

The shop's interior design is inspired by Singapore's heritage, featuring Yeow's extensive collection of vintage chinaware. These unique pieces are used for serving coffee and tea to dine-in customers, adding a touch of nostalgic charm. Yeow believes in the value of using and appreciating these beautiful items, rather than keeping them solely for display.

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I said, ‘Are you crazy? I’m only doing this as a hobby’.

For Lian, the decision to join her mother's venture was also influenced by a realization about family time. A shared experience hunting for vintage pottery in Japan prompted her to consider how she could contribute to her parents' legacy and spend more quality time with them. The shop now serves as a platform for this shared passion and a way to elevate the business her mother has built.

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I thought I had infinite time with them. I realised they are actually getting old. My mum built this business up to this level. I was thinking it could be a meaningful way to spend a