MTN MoMo Uganda launches 'Sambagala Full Time' campaign with discounts up to 88 percent

MTN Mobile Money Uganda has launched a nationwide shopping campaign, "Sambagala Full Time," offering customers discounts of up to 88 percent on its e-commerce platform, Market by MoMo. The initiative aims to tap into the increasing consumer desire for convenient online shopping by integrating discounted prices with secure digital payments and home delivery services.

Brian Mutungi, Country Lead for E-commerce at Market by MoMo, stated that the campaign reflects evolving consumer preferences for convenience, trust, and value. "Sambagala Full Time reflects the changing needs of today's customer who seeks convenience, trust and value in every purchase," Mutungi said. He highlighted that Market by MoMo allows shoppers to access a wide variety of products, complete secure transactions via MTN MoMo, and receive deliveries without visiting multiple stores.

The campaign is particularly relevant as many Ugandans spend more time at home, seeking entertainment and affordable ways to enhance their living spaces. Significant discounts are available on electronics, home appliances, and accessories, including a Smartec 55-inch Android Frameless Television reduced from Shs2 million to Shs992,000, and an Oraimo 10,000mAh power bank down from Shs45,000 to Shs28,900.

Beyond price reductions, MTN MoMo plans to boost customer engagement through interactive social media challenges, offering chances to win shopping vouchers and cart clearance prizes. This initiative aligns with MTN MoMo's broader strategy to expand its digital solutions beyond financial transactions within its ecosystem, enhancing Market by MoMo's integrated services of digital payments, product discovery, and delivery.

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Sambagala Full Time reflects the changing needs of today's customer who seeks convenience, trust and value in every purchase. Through Market by MoMo, shoppers can access a wide variety of products, make secure payments using MTN MoMo and receive their purchases without the hassle of moving from store to store.