MuseM Launches Global Artist IP Exhibitions, Starting with ENHYPEN Show in Seoul

Collectible edition company MuseM is embarking on a new venture into global artist intellectual property (IP) exhibitions. Its inaugural project features a video-focused exhibition in Seoul centered around the world of K-pop group ENHYPEN.

The exhibition, titled "House of Vampire: Dive into ENHYPEN Chronicle," will be held at the Ara Art Center in Insadong, Seoul, from November 13 to December 27. MuseM is handling the global licensing, while Lotte World manages the domestic operations. The exhibition was originally planned and produced by HYBE Japan and features ENHYPEN's signature vampire concept, brought to life through immersive video, sound, and spatial design.

Visitors will journey through spaces designed like a vampire mansion, exploring the major concepts from ENHYPEN's debut album "Border: Day One" up to their second repackage album "Romance: Untold - Daydream." The exhibition also includes interactive content where visitor choices influence the outcome.

Following its successful run in Tokyo in February, the Seoul exhibition marks the first step in MuseM's plan for a potential global tour. The company aims to collaborate with regional partners to bring the exhibition to major cities worldwide. MuseM is actively expanding its business scope beyond exhibitions to include brand collaborations and collectible merchandise, building on previous projects like "Hello Kitty x Jisoo" and "Blackpink x Tamagotchi."