'Myth of Korean Snow Sports' Choi Ga-on Followed by Yoo Seung-eun: Shinhan Financial Group is Behind Them... Unprecedented Talent Discovered Through Rookie Sponsorship
Translated from Korean, summarized and contextualized by DistantNews.
At a glance
- Choi Ga-on won the gold medal in the women's halfpipe at the 2026 Milan-Cortina Winter Olympics, a historic first for South Korea in snow sports.
- This victory marks South Korea's first-ever Olympic gold medal in any snow discipline and the first gold for the nation in the overall Games.
- Prior to Choi's win, Yoo Seung-eun secured a surprise bronze medal in women's big air, becoming the first South Korean woman and snowboarder to win an Olympic freestyle medal.
Choi Ga-on has etched her name in South Korean sports history, clinching the gold medal in the women's halfpipe at the 2026 Milan-Cortina Winter Olympics. This monumental victory represents the first Olympic gold medal ever for South Korea in any snow sports discipline and also marks the nation's first gold medal of the Games.
Her triumph in the halfpipe is a landmark achievement, breaking new ground for South Korean athletes in winter sports. The win underscores a growing talent pool and increasing competitiveness in disciplines previously dominated by other nations.
Choi's success follows closely on the heels of another significant achievement by Yoo Seung-eun, who unexpectedly won a bronze medal in the women's big air event. Yoo's medal makes her the first South Korean woman and the first South Korean snowboarder to earn an Olympic medal in freestyle snowboarding.
These dual successes highlight the emergence of strong South Korean talent in snowboarding and snow sports, signaling a potentially bright future for the country in these winter disciplines. The achievements by both Choi and Yoo are celebrated as a new era for South Korean snow sports.
Originally published by Chosun Ilbo in Korean. Translated, summarized, and contextualized by our editorial team with added local perspective. Read our editorial standards.