Namyang Dairy Unveils 'Danjip Emon' Ice Cream DIY Set for KakaoTalk

Namyang Dairy Products is targeting the summer dessert market with a new "Danjip Emon" ice cream DIY set, exclusively available through KakaoTalk's gift-giving channel. The company aims to enhance the customer experience with a "plate ice cream maker" included in the set, allowing consumers to create their own flavored ice cream, from Danjip lattes to ice cream.

The special set comes in two varieties: a 24-unit pack of Danjip Emon or a mixed pack of 12 Danjip Emon and 12 Choco Emon. The ice cream maker is a limited-time gift, available while supplies last. This initiative focuses on providing an experiential satisfaction for recipients of the mobile gift.

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We planned this so that consumers can experience the product in various ways.

To celebrate the launch, Namyang Dairy will host a Kakao Shopping Live broadcast on April 12th at 11:30 AM. The broadcast will include live cooking demonstrations and offer significant discounts of up to 29% on Danjip Emon, Choco Emon, and other products like Take Fit protein drinks. Additional events will award prizes such as mini Choco Emon packs and mobile gift certificates to engaged viewers and top purchasers.

A Namyang Dairy representative stated the company designed the product to offer diverse experiences. They plan to continue expanding differentiated promotions that reflect channel characteristics and lifestyles. The company is also focused on business normalization, aiming for profitability by 2025 and showing improved performance in the first quarter of this year, while accelerating efforts in eco-friendly initiatives, social contributions, and global business expansion.

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We will continue to expand differentiated promotions that reflect channel characteristics and lifestyles.