Napapijri Comes to Mexico, Bringing Outdoor Fashion Into the Streetwear Scene

Outdoor fashion is leaving the mountains behind. Napapijri is bringing its adventure-driven style to Mexico’s streets, combining technical functionality with the language of contemporary streetwear.

The Italian lifestyle brand says its new Mexican offering targets “Cultural Adventurers,” people drawn to discovery, travel and new experiences. Its designs are intended for men and women who want clothing that can move between sports and everyday life.

Among the first pieces highlighted for the Mexican market are the Bering Duffle Bag, made from durable waxed cotton canvas and designed for travel; the Skidoo anorak, whose technical structure carries echoes of 1990s fashion; and the Rainforest jacket, an outdoor-inspired design adapted for urban use.

Napapijri’s clothing and accessories will generally cost between 3,000 and 8,000 pesos, depending on the category, design and collection. The company will soon open its first stores in Santa Fe and Satélite, while also selling through nine El Palacio de Hierro shop-in-shop locations in Mexico City, Guadalajara, Monterrey, Puebla, Querétaro and Nuevo León.

After four decades of turning an adventurous spirit into clothing, Napapijri is presenting Mexico as its next destination in the crossover between outdoor wear and urban fashion.