Narangd Cider sales jump 48% after enlisting girl group Le Sserafim as endorsers

Donga Otsuka's Narangd Cider is experiencing a significant boost in sales, attributing the success to its recent collaboration with the popular girl group Le Sserafim as brand ambassadors. In the month following the endorsement deal, Narangd Cider's sales surged by 48% compared to the same period last year.

The impressive sales figures, recorded between July 21 and August 21, encompass data from various sales channels, including major online platforms, Donga Otsuka's official online store, and convenience stores. This growth indicates a strong positive reception from consumers following the partnership.

To capitalize on this momentum, Narangd Cider has rolled out a variety of engaging content featuring Le Sserafim. A new advertisement released on August 7, along with other Le Sserafim-related content on Donga Otsuka's official YouTube channel, has collectively surpassed 18 million views, demonstrating substantial consumer interest.

Looking ahead, the brand is set to introduce further promotional activities. Jang Kyung-jin, the brand manager for Narangd Cider, announced plans for limited edition packaging and a photo card event in September. These initiatives are expected to maintain consumer engagement and further drive sales.

Beyond their role as brand models, Le Sserafim has also been involved in charitable activities. The group recently donated 16,200 bottles of Narangd Cider to the flood-affected region of Geoje. Additionally, their fan club, 'Le Sserafim,' contributed 50 million won to support flood victims and their recovery efforts.

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Consumer interest in Narangd Cider has increased since Le Sserafim was selected as the model. We plan to introduce various promotions such as limited edition packaging and a Le Sserafim photo card event in September.