Natura launches new skincare routine to target dark spots

Natura has expanded its Chronos Derma range with a four-step routine aimed at skin discoloration caused by acne, sun exposure and other factors.

The Brazilian beauty company says the routine is designed to work progressively on five visible aspects of dark spots: their size, intensity, number, tone and the overall uniformity of the skin. Rather than concentrating the treatment in one product, the four stages are intended to complement one another.

The first step is an enzymatic powder cleanser that cleanses and gently exfoliates, helping support cell renewal. Natura says its tests found that skin texture could appear up to 88 percent more uniform immediately after use.

An essence follows as a pre-treatment to prepare the skin for the products that come next. The company says it can increase the action of the serums by 30 percent and produce up to 97 percent uniformity in skin texture, according to its tests.

The multi-brightening treatment combines niacinamide, tranexamic acid and ferulic acid with Brazilian bioactive ingredients. Natura says the formula helps regulate melanin production and transport and reported up to an 84 percent reduction in the appearance of dark spots after two weeks of use in clinical studies.

The final step is an SPF 50+ sunscreen available in four shades and a colorless version. Natura says continuous use for 90 days reduced the intensity and size of sunspots by 45 percent in its clinical tests, while also helping protect, hydrate and even the skin tone.