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Naver Invests 1 Trillion Won Over 5 Years for AI Content Ecosystem
🇰🇷 South Korea /Environment & Climate

Naver Invests 1 Trillion Won Over 5 Years for AI Content Ecosystem

From Dong-A Ilbo · () Korean

Translated from Korean, summarized and contextualized by DistantNews.

At a glance

News Named sources New plan
  • Naver will invest 1 trillion won over the next five years to build a content ecosystem for the AI era.
  • The investment aims to support high-quality content and creators on its AI platform, recognizing data quality as crucial for AI performance.
  • Naver will launch the 'Naver Mate' program to support 3,000 top creators, offering official certification and activity funds.

Naver is committing 1 trillion won over the next five years to cultivate a robust content ecosystem tailored for the age of artificial intelligence. The company views this investment as essential for bolstering its AI platform by supporting both high-quality content and the creators who produce it.

The gap in performance between AI models is narrowing, but high-quality data dictates performance.

— Kim Kwang-hyunNaver's Chief Data and Content Officer (CDO) explaining the importance of data quality in AI development.

Kim Kwang-hyun, Naver's Chief Data and Content Officer (CDO), emphasized the shifting landscape of AI competition, noting that "the gap in performance between AI models is narrowing, but high-quality data dictates performance." He highlighted Naver's unique advantage: "Our proprietary content ecosystem, built over 25 years, is Naver's most powerful asset." To leverage this, Naver plans to "expand investment to 1 trillion won over five years to find good content and creators."

Our proprietary content ecosystem, built over 25 years, is Naver's most powerful asset.

— Kim Kwang-hyunNaver's Chief Data and Content Officer (CDO) highlighting the value of Naver's existing content.

As part of this initiative, Naver will pilot the 'Naver Mate' program from next month until the end of the year. This program will select 3,000 outstanding creators from platforms like Naver Blog, Cafe, Knowledge iN, and Premium Content. Selection will be based on how often their content is cited in Naver's AI Briefing service. These 'Naver Mate' creators will receive an official certification mark on their profiles and content, along with activity funds ranging from 300,000 to 10 million won per person, totaling 20 billion won.

Expand investment to 1 trillion won over five years to find good content and creators.

— Kim Kwang-hyunNaver's Chief Data and Content Officer (CDO) announcing the company's investment plan.

Kim Sang-bum, head of Naver's Search Platform division, stated that the company aims to "implement AI services that connect beyond search to execution, based on Naver's unique assets that best understand the context of Korean users' daily lives."

Implement AI services that connect beyond search to execution, based on Naver's unique assets that best understand the context of Korean users' daily lives.

— Kim Sang-bumHead of Naver's Search Platform division outlining the company's AI service goals.
DistantNews Editorial

Originally published by Dong-A Ilbo in Korean. Translated, summarized, and contextualized by our editorial team with added local perspective. Read our editorial standards.

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