Naver's Chijijik to Live Stream All North, Central American World Cup Matches with AI Highlights

Naver is set to broadcast every match of the 2026 FIFA World Cup for North, Central America, and the Caribbean on its streaming platform, 'Chijijik.' This move brings the entire 104-game tournament, scheduled from June 12 to July 20, Korean time, directly to users of the platform.

Beyond live coverage, Chijijik will introduce a 'Watch Together' feature. This function will enable viewers to experience the games alongside popular streamers, adding a social and interactive dimension to the viewing experience. The platform has already secured the participation of notable streamers such as Han Dong-sook and Wolf, as well as the content creator group Shoot for Love.

This initiative by Naver signifies a significant push to enhance its streaming service's offerings and attract a wider audience, particularly football enthusiasts. By securing the rights to broadcast all matches of a major international sporting event, Naver aims to solidify Chijijik's position in the competitive streaming market.