NBA-Brown says winning, sacrifice will define new-look 76ers

Jaylen Brown is setting his sights on championship contention with the Philadelphia 76ers, emphasizing that winning will be the ultimate measure of success, not personal statistics. Acquired in a July trade from the Boston Celtics, the 2024 NBA Finals MVP joins a star-studded roster that includes LeBron James, Joel Embiid, and Tyrese Maxey.

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My focus is winning. My focus going into every practice, every meeting, every shootaround, every film session is like, 'How do we win night in and night out?'

"My focus is winning," Brown told reporters during his introduction on Thursday. "My focus going into every practice, every meeting, every shootaround, every film session is like, 'How do we win night in and night out?'" He acknowledged that achieving this goal might require adjustments to his own game, stating, "Whatever it takes." Brown, who averaged over 28 points per game last season, highlighted that at this stage of his career, only the pursuit of a championship motivates him.

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Sometimes that may change, sometimes it may look different, but whatever it takes.

Brown understands that assembling a talented team on paper is only the first step. He stressed the importance of sacrifice, clear communication, and a unified commitment to the demanding work required to contend for a title. "Obviously on paper we're excellent," Brown said. "But I've been around long enough to know that just what you have on paper don't really mean nothing." He cautioned that distractions, personality clashes, and external pressures could derail the team's aspirations if the players do not coalesce effectively.

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At this point in my career, nothing else really moves me.

Looking ahead, Brown expressed his enthusiasm for learning from his new teammates, particularly veteran LeBron James. "One of my favorite things to do is learn," he said. "I can't wait to just soak up as much information as I can and apply it to myself." Brown also reflected positively on his decade with the Celtics, calling it a "perfect cycle" that culminated in a championship, and affirmed his respect for his former teammates, including Jayson Tatum. He also plans to continue his community and philanthropic work in Philadelphia.

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Obviously on paper we're excellent. But I've been around long enough to know that just what you have on paper don't really mean nothing.