Netflix, Disney+, Amazon price rises in Western Europe highest globally, research finds

Subscribers to major streaming platforms like Netflix, Disney+, and Amazon Prime Video in Western Europe have experienced the highest price increases globally in recent years. Research indicates that these services have significantly raised their subscription costs in the region, surpassing hikes seen elsewhere.

These price adjustments are occurring even as the world's largest streaming services have also repeatedly increased their prices in the United States. This suggests a broader strategy across key markets to boost revenue from their subscriber bases.

Over the past four years, these streaming giants have undergone substantial shifts in their business models. They have introduced lower-priced subscription tiers that include advertisements, aiming to attract new users who are more price-sensitive. Simultaneously, they are increasingly focusing on extracting more value from customers willing to pay for premium, ad-free experiences.