New agency Ratrak launches to foster innovation in Switzerland's Valais region

A new agency, Ratrak, has emerged in Switzerland's Valais region, founded by Samuel Bonvin and Florian Schmied. The agency's core ambition is to circulate innovative ideas across regions, foster collaborations, and build connections. Ratrak aims to leverage the combined expertise and extensive networks of its founders to bring high-potential projects to fruition and generate sustainable business opportunities throughout French-speaking Switzerland.

Samuel Bonvin brings a unique background, having co-founded the Caprices Festival and served as its director until 2012. He later managed events for Nespresso and Omega before joining Crans-Montana Tourisme & Congrès. There, he led a significant brand overhaul, created the Chemin des Lanternes, launched the Am Stram Gram Festival, and managed the 125th-anniversary celebrations. His work in Valais also saw him lead the Foire du Valais event to record visitor numbers post-pandemic.

Florian Schmied established Trivial Mass in 2000, even before completing his EPFL degree. His agency successfully launched the mudac and the Nuit des musées in Lausanne, turning the latter into a major popular event. Since 2015, Trivial Mass has managed the Lausanne Christmas markets, creating Bô Noël, a significant regional event. Trivial Mass, with its team of around twenty employees, has built lasting relationships with clients like Swissquote, Nespresso, Nestlé, and the cities of Lausanne and the canton of Vaud.

The union of Bonvin and Schmied has given rise to Ratrak Sàrl. The agency is defined by its commitment to surprise and make a difference. Operating often behind the scenes, Ratrak works diligently, regardless of conditions, to deliver quality service on time. Their goal is to enable clients to fully enjoy the present moment, share emotions, and feel secure.

Ratrak offers a comprehensive suite of services, including graphic design, web development, visual animations, media relations, content creation, digital marketing, space and stand design, consulting, and event creation and execution. Their vision is simple: "Your ideas, our realizations." For small and medium-sized enterprises in French-speaking Switzerland, Ratrak positions itself not just as a communication agency, but as a partner dedicated to bringing their concepts to life.