New amusement park opens in Herzliya mall to reshape shopping experience

Herzliya's Seven Stars Mall is reinventing the shopping center experience with the opening of Gravity Park, a sprawling 2,000-square-meter amusement complex. The park, which cost an estimated NIS 50 million and took four years to plan and build, aims to shift the focus from traditional retail to leisure and entertainment.

“

Today, the consumer doesn’t just think about where to buy his shirt. He’s looking for a reason to come and where to spend his time, not just to buy a shirt, but for entertainment.

Gravity Park boasts a variety of attractions, including a 200-meter electric go-kart track suspended up to 12 meters high, a 16-meter drop tower, and a roller coaster. Visitors can also enjoy a multisensory VR experience, an arcade with over 120 games, climbing walls, and a large trampoline area.

Yaniv Fainshnider, CEO of Seven Stars Mall, explained that the project is a strategic response to evolving consumer behavior. "Today, the consumer doesn’t just think about where to buy his shirt. He’s looking for a reason to come and where to spend his time, not just to buy a shirt, but for entertainment," Fainshnider told The Jerusalem Post. He emphasized that shopping is becoming just one component of a larger outing that includes dining and leisure.

“

The consumer comes here; he can go to a restaurant or a cafe, and on the way buy what he’s missing at home. That’s why we need to provide as many experiences and as much entertainment as possible.

"I think today the mall needs to reinvent itself," Fainshnider stated, highlighting that Gravity Park is part of a broader strategy to incorporate more dining and leisure offerings. This transformation seeks to create a more dynamic and engaging environment for shoppers, ensuring malls remain relevant in a changing retail landscape.

“

I think today the mall needs to reinvent itself.