New EU packaging rules take effect, leaving small businesses in the dark

As of August 12, 2026, new European Union regulations on packaging and packaging waste (PPWR) are in effect, mandating that companies adopt more environmentally friendly packaging solutions and reduce overall waste. This initiative is part of the EU's broader Green Deal aimed at making the packaging sector more sustainable, promoting reusable and recyclable materials.

However, the implementation of these new rules has left many, particularly small and medium-sized enterprises (SMEs) that regularly ship products abroad, in a state of uncertainty. While the regulation is directly applicable in all EU member states, a significant portion of the detailed implementing rules have yet to be published. This lack of clarity is causing considerable concern among entrepreneurs who are unsure about the precise requirements for compliance.

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This is part of the Green Deal, a legislative framework from the European Commission to make the packaging world more sustainable.

Key requirements taking effect include the need for producers and importers of packaging to provide a valid EU declaration of conformity, confirming adherence to the new regulations. Additionally, limits for heavy metals like lead, cadmium, mercury, and hexavalent chromium in packaging that comes into contact with food have been significantly lowered. Yet, the practical implications of the PPWR for businesses remain largely speculative.

Steven Boussemaere of Fost Plus, a recycling partner, noted that "there are still a lot of things unclear. Companies are now at their wits' end. The EU still has to publish many implementing decisions that companies need to prepare." The regulation is set to phase in further obligations over the coming years, including restrictions on single-use plastics for items like individual sauce portions, hotel toiletries, and plastic bags for produce, as well as limitations on plastic wraps used for grouping larger items.

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There are still a lot of things unclear. Companies are now at their wits' end. The EU still has to publish many implementing decisions that companies need to prepare.