New Isuzu D-MAX pickup arrives in Argentina, touting strength and robustness

Argentina's robust pickup market, where one in six new vehicles sold is a pickup, welcomes the arrival of Isuzu's new generation D-MAX. The historic brand, known for heavy-duty vehicles, aims to capture market share with a model that emphasizes strength and durability.

The D-MAX, which has achieved over five million global sales in its two-decade history, is now available in Argentina in two imported versions from Thailand: the LS and the LSE. The LSE model, used for this test drive, represents the top-tier offering.

While equipped with modern technology to compete in the demanding segment, the D-MAX's standout feature is its durability. The vehicle adheres to the "Miura Design" concept, inspired by Japanese astrophysicist Kōryō Miura's origami principles. This results in a sculpted aesthetic combining polygonal surfaces with curved lines for a sporty yet elegant appearance.

Key specifications include a gross vehicle weight of 3175 kg and a 76-liter fuel tank. The LS version comes with 18-inch aluminum wheels, while the LSE adds a dark metallic gray finish to the same size wheels. The interior boasts a 7-inch digital instrument cluster and a 9-inch multimedia display with wireless Apple CarPlay and Android Auto. The top-tier LSE version also includes seven airbags.