New look, new coach: Beitar Jerusalem raises the bar for upcoming season

Beitar Jerusalem is gearing up for the 2026/27 season, marked by the unveiling of new team kits and an upcoming intensive training camp in Pravets, Bulgaria. The team will begin its campaign in mid-July with a two-legged tie against AEK Larnaca in the UEFA Conference League qualifiers. New coach Almog Cohen will lead the squad, which includes players like captain Yarden Shua, Timoti Muzie, and Yarden Cohen. These players shared their anticipation for the new season, aiming to build on last year's success, where they finished second. "It’s nice that people look at us a little differently now, and I think Beitar will show even more of what we’re capable of," Shua stated, emphasizing the team's ambition to finish first in all competitions. Yarden Cohen added, "This season, I want us to achieve what we fell short of last year." The club's decision to bring kit manufacturing in-house and host a dedicated unveiling event signifies its evolution into a top-tier franchise. Muzie commented on this development, calling it "really exciting to see how the club is developing, from the small things to the big things." While the change in coaching, with Almog Cohen replacing Barak Itzhaki, is a significant shift, players acknowledged it as a normal part of football. Shua expressed that while it's never easy to see a coach leave after a successful season, he wished both Itzhaki and Cohen the best. Cohen is embarking on his first season as head coach, and the team is confident in his abilities.

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It’s nice that people look at us a little differently now, and I think Beitar will show even more of what we’re capable of.