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🇹🇼 Taiwan /Health & Science

New Taipei City partners with nutritionist for road safety campaign

From Liberty Times · () Chinese

Translated from Chinese, summarized and contextualized by DistantNews.

At a glance

News Official statement New plan
  • New Taipei City is collaborating with a popular nutritionist and a multi-generational family to promote road safety.
  • The campaign features a video emphasizing the importance of traffic safety alongside daily life, using the slogan "Hold at the intersection, safely home."
  • The initiative aims to raise awareness among the elderly and the general public about safe road-crossing habits and driver responsibilities.

New Taipei City's government is joining forces with popular influencer "Sunny Nutritionist" and a three-generation family to launch a road safety awareness campaign. The initiative targets the city's rapidly aging population, aiming to enhance traffic safety consciousness among seniors and the wider community.

While taking care of your health, you must also take care of traffic safety.

— Sunny NutritionistThe campaign's message integrating health and safety.

The campaign features a promotional video where Sunny Nutritionist, along with 93-year-old Ms. Huan, Ms. An, and "Loyal Brother" (Zhongyi Gege), go about their daily lives, such as grocery shopping. Through these relatable family interactions, the video subtly integrates crucial traffic safety messages, reinforcing the idea that "while taking care of your health, you must also take care of traffic safety."

Hold at the intersection, safely home.

— New Taipei City GovernmentThe campaign's slogan promoting yielding at intersections.

Under the slogan "Hold at the intersection, safely home," the campaign urges the public to take a brief moment to yield, ensuring the safety of all road users. It outlines specific safety guidelines for pedestrians, motorcyclists, and the elderly. Pedestrians are reminded to use crosswalks, wait for sufficient green light time, and avoid using mobile phones while crossing. Motorcyclists are advised to maintain a safe distance from larger vehicles and yield to pedestrians at intersections.

Crossing the road, use the pedestrian crossing.

— New Taipei City GovernmentSafety advice for pedestrians.

For seniors, the campaign suggests wearing bright clothing or reflective accessories when venturing out in the early morning or evening to increase visibility. To further engage the public, New Taipei City's Information Bureau is hosting a "Watch the Video, Win Big Prizes" event. Participants who watch the promotional video on the "My New Taipei" Facebook page and complete designated tasks by June 21 stand a chance to win attractive prizes. Details are available on the Facebook page and the official New Taipei City government LINE account.

When crossing the road, wait for sufficient green light time before crossing.

— New Taipei City GovernmentSafety advice for pedestrians.
DistantNews Editorial

Originally published by Liberty Times in Chinese. Translated, summarized, and contextualized by our editorial team with added local perspective. Read our editorial standards.

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