Newer car brands: What their logos mean

As new car brands, particularly from China and South Korea, gain prominence, their distinctive logos are drawing attention. Dagens Nyheter explores the meanings and origins behind these emblems, offering insight into the brands' identities and aspirations.

The Chinese brand BYD, initially registered as three letters without inherent meaning, has since been popularly interpreted as "Build Your Dreams." However, founder Wang Chuanfu humorously suggested it also stands for "Bring Your Dollars." Genesis, Hyundai's luxury marque, evolved from a premium Hyundai model. Its winged logo, introduced in 2015 when it became a standalone brand, symbolizes speed, progress, and "athletic elegance," according to the manufacturer.

Cupra, which separated from Spanish automaker Seat in 2018, features a logo designed by Alejandro Mesonero Romanos. The two interlocking triangles are intended to foster a sense of community among owners, representing a "spirit and philosophy" beyond a single product. The triangular shape signifies dynamism, a stable foundation, and clear direction.

Chinese electric vehicle maker NIO, launched in Sweden in 2022, uses a logo representing the sky (upper part) and earth (lower part), symbolizing a new day and hope, aligning with its Chinese name Weilai, meaning "a blue sky is coming." Voyah, an electric vehicle brand owned by China's Dongfeng Motor Corporation, draws inspiration from the mythical Chinese bird Kunpeng, known for its transformative abilities. The brand, founded in 2019, has expanded into Europe, including Norway and Sweden.

Finally, the South Korean manufacturer formerly known as SsangYong officially changed its name to KG Mobility, or KGM, in 2022. The article notes its presence in Sweden with models like the electric SUV.