Nigeria’s creative industry creating jobs for youth, says EU

Nigeria's burgeoning creative industry is a vital engine for youth employment and economic development, according to the European Union. The EU has underscored how sectors like Kannywood are transforming artistic talent into sustainable livelihoods and fostering entrepreneurship among young Nigerians.

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Creative industries are not only about culture. They are also about jobs, skills, entrepreneurship and creating opportunities for young people.

This assessment follows a visit by Team Europe diplomats, led by EU Ambassador Gautier Mignot, to the Kano Film Village. The delegation, comprising ambassadors from several European nations, sought to gain firsthand insight into the industry's contribution to youth employment, education, and economic growth in northern Nigeria. They also observed how entertainment platforms are used to promote positive social values.

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Across Nigeria, young people are demonstrating remarkable talent and creativity, and industries such as Kannywood are helping transform that potential into livelihoods and economic opportunity.

"Creative industries are not only about culture. They are also about jobs, skills, entrepreneurship and creating opportunities for young people," Mignot stated. He highlighted the remarkable talent and creativity of Nigerian youth, noting that industries like Kannywood are instrumental in converting this potential into tangible economic opportunities. The ambassador also pointed to the significant role of storytelling in influencing attitudes and driving social change, citing films that promote education, opportunity, and inclusion as catalysts for important community conversations.

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Stories have the power to inspire change. Films that promote education, opportunity and inclusion can spark important conversations and encourage positive change within communities.

During their visit, the diplomats witnessed the production of "Hindatu," a film focusing on a young girl's determination to pursue medical education despite familial pressure to marry early. Abba El-Mustapha, Executive Secretary of the Kano State Films and Video Censorship Board, affirmed Kannywood's commitment to promoting positive social values while supporting thousands of practitioners. The board has approved over 10,000 films and actively supports industry growth through training and engagement, aiming to ensure films contribute positively to society.

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Our role is not only regulatory. We also work with filmmakers to strengthen professional standards, support capacity development and ensure that films contribute positively to society.