Nigerian PR Campaigns Shortlisted for Prestigious IPRA Golden World Awards

Strategic communication campaigns executed for Nigeria's Central Bank (CBN), the National Information Technology Development Agency (NITDA), and the Centre for Crisis Communication (CCC) have earned finalist status at the prestigious 2026 International Public Relations Association (IPRA) Golden World Awards. The campaigns were managed by Image Merchants Promotion Limited (IMPR).

The shortlisted entries include "Reclaiming Public Trust in Nigeria’s Central Banking" for CBN, "AI for Crisis Communication: From Study to Strategy" for NITDA, and a related initiative for the CCC. These nominations advance to the final round, where an international jury of communication experts will evaluate them.

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The nominations fell under the Corporate Communication, AI for Crisis Management, and Publication categories.

The CBN's campaign aimed to rebuild public confidence following significant monetary and foreign exchange reforms under Governor Olayemi Cardoso. It focused on repositioning the bank as transparent and reform-driven through structured Monetary Policy Committee briefings, stakeholder engagements, and media management. Hakama Sidi Ali's appointment as the first female spokesperson was part of this effort.

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The CBN entry spotlights a strategic communication programme designed to rebuild public confidence in Nigeria’s apex bank following sweeping monetary and foreign exchange reforms introduced under Governor Olayemi Cardoso.

This initiative, implemented by the Corporate Communication Department, sought to clarify difficult monetary policy decisions and bolster both domestic and international confidence in Nigeria's economic reforms. The campaign's success is evidenced by reported improvements in investor sentiment, rising foreign reserves, exchange rate stability, and inflation moderation, alongside Nigeria's return to the Eurobond market.

Additionally, the entry for NITDA and CCC highlighted the establishment of the Crisis Communication Hub (CCHub). This national platform emerged from extensive research on Artificial Intelligence and crisis communication, recommending a coordinated framework to counter misinformation and digital threats. The hub now serves as a multi-stakeholder mechanism for monitoring fake news and supporting fact-checking efforts.

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The research examined the risks and opportunities of AI driven communication technologies and recommended a coordinated national framework to combat misinformation, disinformation, and digital threats.