Nissan's new flagship MPV Elgrand's pre-orders exceed production quota, waiting time nears 1 year

Nissan's all-new Elgrand flagship MPV is off to a remarkable start, with pre-order numbers surpassing the initial production volume even before its official launch on July 16. The Japanese automaker has received over 4,500 orders in just one month, exceeding the planned 4,000 units for the first batch. This strong demand suggests the Elgrand, positioned as a rival to the Toyota Alphard, has significant market appeal.

This impressive reception highlights the Elgrand's market attractiveness, especially considering that potential buyers have had limited opportunities to see the vehicle in person or test drive it. Notably, half of the pre-orders are for the high-end VIP models, indicating a strong consumer desire for luxury and premium features.

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The order volume before listing exceeded 4,500 units in just one month, which is considered quite successful.

The production schedule indicates that the first 4,000 customers could wait up to nine months for their vehicles. With pre-orders already exceeding this number, those ordering after the initial batch will face waiting times stretching to over a year, as they will have to wait for the second production run.

Designed with a "maglev train" concept and incorporating traditional Japanese elements, the new Elgrand boasts a commanding exterior. The interior is designed as a VIP private lounge, featuring premium materials like TailorFit leather and rosewood trim. It includes a unified 14.3-inch digital instrument cluster and central infotainment screen, Nappa leather seats, and a 15.6-inch rear display, creating a luxurious and exclusive atmosphere. The vehicle is powered by Nissan's third-generation e-Power hybrid system, paired with an upgraded e-4orce all-wheel-drive system and active suspension for a quiet and efficient ride.

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Elgrand has a VIP flagship model positioned as a dedicated vehicle for company presidents and senior executives.