No Brand Burger to Raise Prices by Average 2.5%

No Brand Burger, operated by Shinsegae Food, is set to implement a price increase across some of its menu items, averaging 2.5%, effective August 28. This adjustment comes in response to escalating costs for raw materials and logistics, according to a company announcement on August 27.

The price hike will affect 22 types of burgers and sets, with increases ranging from 100 to 400 won. Additionally, some of the 34 available side menu items will see a price rise of 100 to 200 won, while 28 items will remain at their current prices. Despite these changes, No Brand Burger aims to maintain the price competitiveness of its signature offerings.

Key items such as 'Amazing Double,' 'Amazing Double Cheese,' and 'Amazing Double Salsa' will continue to be priced in the 4,000 won range for single orders and 6,000 won range for sets. The 'Amazing Bulgogi' will still be available for 2,700 won as a single item post-increase.

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Amid continuous cost increases, we have minimized the price adjustment range by considering both customer burden and stable operating conditions for franchisees.

Shinsegae Food stated that the price adjustment is a necessary measure due to continuous increases in raw material prices, logistics expenses, and other related costs. The company had previously absorbed these rising costs through enhanced purchasing power and operational efficiencies. However, considering the operational burden on franchisees, a price adjustment was deemed necessary.

A No Brand Burger representative emphasized that the price increase has been minimized to balance customer affordability and the stable operation of franchise stores. The company remains committed to offering its products at accessible prices through ongoing efforts in raw material procurement and operational efficiency. This move follows similar price adjustments by other major burger chains in the industry, including McDonald's, Lotteria, Burger King, and Mom's Touch, throughout the year.

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We will continue to strive to provide No Brand Burger at affordable prices through enhanced raw material purchasing competitiveness and operational efficiency.