No sweat: Japanese men turn to hair removal in scorching summer

The scorching Japanese summer is seeing a growing number of men turn to hair removal, a trend that signals a significant shift in grooming habits. As temperatures soar, more men are shedding their inhibitions and embracing practices traditionally associated more with women.

This rise in hair removal popularity is closely tied to a broader cultural change: Japanese men are becoming more comfortable wearing shorts and other revealing summer attire. This willingness to adopt lighter clothing styles has, in turn, fueled demand for smoother skin, leading many to seek out waxing, shaving, or laser hair removal services.

The trend marks a departure from long-held societal norms in Japan, where men often adhered to more conservative grooming standards. The increasing acceptance of hair removal among men reflects evolving perceptions of masculinity and personal care, driven by fashion, social media, and a general desire for comfort in the heat.