Noam Party rebrands itself ahead of elections, Maoz calls to 'strengthen right-wing bloc'

The far-right Noam Party has launched its campaign for the upcoming elections under a new banner, 'Noam for Israel.' This rebranding aims to expand the party's reach beyond its traditional base and forge new alliances to strengthen the right-wing bloc. MK Avi Maoz, who has led the ultra-conservative party since its founding in 2019, seeks to unite voters who feel disillusioned with current political options.

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stems from an approach aimed at expanding its activities to the broader Israeli public.

The party's platform remains focused on its core values, including opposition to homosexuality and the LGBTQ community, and advocating for the expansion of Jewish settlements in the West Bank. Noam for Israel aims to provide a political home for traditional, religious, Haredi, and other right-wing voters who are seeking a national and values-based framework that preserves the state's Jewish identity.

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stems from an approach aimed at expanding its activities to the broader Israeli public.

A central goal for the party is ensuring the passage of a contentious judicial reform. At the campaign launch, Maoz emphasized the need for another right-wing party to secure a victory for the bloc, stating, "It is no secret that there is a majority for the right among the people, but not among voters." The party also highlighted the indictment of one of its Knesset candidates, Beersheba Deputy Mayor Shimon Tubul, on charges of assaulting gas station employees. Maoz has previously expressed interest in serving as education minister and has not ruled out forming alliances.

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Judicial reform as the top priority