Nongshim partners with four convenience stores for exclusive, diverse potato chip flavors

Nongshim is launching a unique collaboration with four major convenience store chains in South Korea – CU, GS25, 7-Eleven, and Emart24 – to introduce four new flavors of its popular "Potato Chip" snack. This initiative allows each convenience store to exclusively carry a different flavor, creating a "dining series" that brings diverse culinary tastes to potato chips.

The "Gourmet Potato Salted Butter" flavor, made with French Isigny butter, will be available at CU. GS25 will offer the "Spicy Carbonara" flavor, a blend of creamy carbonara with a spicy kick. 7-Eleven introduces the "Butter Garlic Shrimp" flavor, combining garlic, butter, and shrimp. Finally, Emart24 presents the "Cream Cheese Sausage" flavor, a sweet and savory mix of cream cheese and sausage.

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With the four convenience stores, we are simultaneously launching new products with different charms, allowing consumers to enjoy choosing and comparing potato chips that suit their tastes.

This strategic partnership aims to strengthen Nongshim's presence in the convenience store sector, which has become the dominant retail channel for snacks in South Korea. Data from NIQ Korea shows that convenience stores accounted for 36.4% of domestic snack sales in the first half of the year. To further engage consumers, Nongshim is launching social media marketing campaigns, including a "convenience store stamp rally" event where customers are encouraged to try all four flavors and share their experiences.

Nongshim stated that this collaboration allows consumers to enjoy the fun of choosing and comparing different flavors tailored to their preferences. The company also highlighted its ongoing "Fourchelin Guide" project, which began in 2023, reinterpreting famous restaurant menus into potato chip flavors. While the "Fourchelin Guide" focused on specific restaurant collaborations, the new "Dining Series" emphasizes translating the flavors of various dishes into chip form.

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We will showcase the charm of potato chips that can be easily enjoyed as a gourmet experience in daily life and further enhance brand competitiveness in the potato chip market.