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๐Ÿ‡ธ๐Ÿ‡ฌ Singapore /Culture & Society

Norwegian Air wears BA's colours for a day after World Cup social media wager

From CNA · () English

Summarized and contextualized by DistantNews.

At a glance

News Named sources Context piece
  • Norwegian Air changed its Instagram profile picture to British Airways' logo for a day, honoring a social media wager.
  • The bet stipulated that the airline representing the losing country in the World Cup quarter-final would adopt the winner's logo.
  • England defeated Norway 2-1 in the match.

Norwegian Air has embraced the colors of its competitor, British Airways, for a day, fulfilling a light-hearted social media wager made ahead of the World Cup quarter-final match between England and Norway. Following England's 2-1 victory over Norway on Saturday, Norwegian Air swapped its Instagram profile picture to display the British Airways logo for 24 hours.

The friendly bet, made between the two airlines, stipulated that the carrier representing the losing nation would feature the winner's logo on its social media for a full day. Norwegian Air, now out of the tournament, posted the unfamiliar logo with a congratulatory message to England and British Airways.

"While the tournament is over for us, this friendly bet will forever live in all our hearts," Norwegian wrote. "We wish England and British Airways all the best in the semi-final, and we sincerely hope youโ€™ll get to bring football home!" England is set to face Argentina in the semi-final in Atlanta on Wednesday.

While the tournament is over for us, this friendly bet will forever live in all our hearts. We wish England and British Airways all the best in the semi-final, and we sincerely hope youโ€™ll get to bring football home!

โ€” Norwegian AirNorwegian Air posted this message under the British Airways logo on Instagram after losing a social media wager.
DistantNews Editorial

Originally published by CNA. Summarized and contextualized by our editorial team with added local perspective. Read our editorial standards.