Notice regarding advertising and content preferences

This article is not a news report but a placeholder for a consent banner from the Czech news website iDNES.cz. It presents users with options regarding the display of advertisements and the use of their data.

Users are offered two primary choices: either to consent to targeted advertising, which allows them to continue accessing content for free while receiving personalized ads based on their browsing habits, or to subscribe to "iDNES Premium" for a monthly fee, which provides an ad-free experience across several of the publisher's websites.

The text elaborates on the data processing involved in targeted advertising. It explains that both the publisher, MAFRA, a.s., and its 125 advertising partners may use user profiles, created from online activity, to select relevant advertisements and personalized content. Users are informed that they can withdraw their consent at any time, though doing so might prompt a transition to the premium service.

Further details are provided regarding the specific purposes for which data is processed, including measuring ad and content performance, understanding audience statistics, developing services, and ensuring the technical operation of the websites. Users are also informed about their right to object to data processing based on legitimate interest.