Now we save in our homes

Most Swedes associate saving with traditional financial institutions like banks or pension funds, often neglecting the significant capital tied up in their homes. Furniture, clothing, and electronics, frequently purchased for substantial sums, can rapidly depreciate in value, becoming difficult to resell.

However, not all household possessions are a financial loss. Certain categories, including antiques, mechanical watches, high-quality natural-fiber clothing, classic outdoor brands, and select design objects, can function as stable assets. These items can be used for years and resold without loss, and sometimes even at a profit. This approach aligns with a sustainable and economically sensible consumption model.

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I don't think anything I've handled in my 30 years in the antique trade is something that will be thrown away or destroyed. In some sense, it's not good to sell things too cheaply, as it reduces their chances of survival.

Olle Sandberg, an antique dealer with 30 years of experience, believes that items in his trade are unlikely to be discarded. He notes that selling items too cheaply reduces their chances of survival. Sandberg's shops offer items ranging from very inexpensive to high-value, catering to a diverse clientele.

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In our data, we see that many are looking for products that combine quality, identity, nostalgia, and potential second-hand value.

Tradera, an online auction site, is observing a clear shift towards more value-retaining consumption. Sofia Hagelin, Tradera's PR and press manager, reports that users are increasingly seeking products that combine quality, identity, nostalgia, and potential resale value. This trend is partly driven by several years of high inflation and rising raw material costs, leading consumers to move away from disposable consumption towards quality, cultural value, and durable products.

The average price per sold item on Tradera increased by 18 percent in 2026 compared to 2025, with notable price increases across most categories, particularly for collectibles like Pokémon cards and Hello Kitty figures, as well as clothing and jewelry. The rising global prices of gold and silver are also reflected in the second-hand market, with growing interest in jewelry, silverware, and quality items that offer both aesthetic and potential economic value over time. The retro trend is also a significant factor on Tradera's platform, showing strong growth in related categories.

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When the prices of gold and silver rise globally, it is also clearly reflected in the second-hand market. We see a growing interest in jewelry, silver items, and quality objects where people see not only aesthetic value but also potential economic value over time.