NZ Skincare Startup Elm Lab Earns High Commendation at Fieldays Innovation Awards

A New Zealand skincare startup, Elm Lab, is gaining recognition for its innovative use of colostrum. The company sources its key ingredient from a sixth-generation family dairy farm located on the Taieri Plains.

Elm Lab Skincare was honored with a "Highly Commended Award" in the Early Stage category at the prestigious Fieldays Innovation Awards. This marks a significant achievement for the startup, as it is the first time the judges have bestowed a commendation of this particular nature.

The company's co-founder, Sarah Kirkland, transitioned from a career as a corporate lawyer to become a skincare entrepreneur alongside her husband, Will. Their venture focuses on harnessing the benefits of colostrum, a nutrient-rich substance produced by mammals shortly after giving birth.

The award highlights Elm Lab's potential and innovative approach within the burgeoning skincare market, leveraging a traditional agricultural product for modern cosmetic applications.