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Spotify is preparing to implement a new system in September designed to identify artists whose public identities appear to be generated by artificial intelligence. The streaming giant's move aims to address growing concerns within the music industry about the proliferation of AI-generated content and its impact on artist authenticity.

Under the new system, artist profiles flagged as AI-generated will be excluded from most personalized recommendations by default. This means that listeners are less likely to encounter AI-created music through Spotify's curated playlists and algorithmic suggestions, unless they actively seek it out.

The initiative reflects a broader industry trend of grappling with the implications of AI in creative fields. Spotify's decision signals a commitment to prioritizing human artists and maintaining a degree of transparency regarding the origins of music presented to its user base.