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The government's commitment to fostering a free and disciplined media landscape is a significant step forward, as articulated by Information Minister Zahir Uddin Swapon. This initiative, spearheaded by the current administration, signals a departure from previous eras where media control was prioritized. Instead, the focus now shifts to establishing an independent commission that will work collaboratively with all stakeholders to ensure press freedom and overall welfare within the industry.

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In the past, the government’s approach was focused only on control. But the present government is committed to ensuring overall discipline and welfare in the media under an independent legal framework in cooperation with all stakeholders, instead of imposing control.

This new framework aims to bring much-needed transparency and accountability to media ownership. The minister highlighted that ownership should not be a tool for tax evasion or concealing illicit income. Consequently, media houses that fail to adhere to labor laws, implement wage board recommendations, pay employees regularly, or maintain financial transparency will face consequences, including the inability to obtain or renew licenses. This move is expected to professionalize the media industry and protect the rights of journalists and media workers.

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Just as a strong Election Commission ensures transparency in voting and benefits the state, a strong media commission would ultimately benefit the people.

Furthermore, the introduction of digital systems for print circulation and electronic media viewership (TRP) will put an end to the practice of receiving government advertisements based on inflated circulation figures. This ensures that advertising benefits are distributed fairly and based on actual reach. The establishment of a strong media commission, akin to a robust Election Commission, is seen as crucial for the public good, ultimately benefiting the people by ensuring a more credible and responsible media environment.

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If any entrepreneur fails to comply with labour laws, implement the wage board, pay employees’ salaries, benefits, and retirement dues regularly, or maintain transparency in tax, VAT, and balance sheets, they will have no right to obtain or renew any media licence.