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Mobile network operator Robi Axiata is significantly expanding its electric bike initiative across Bangladesh, aiming to bolster its last-mile customer service capabilities while simultaneously mitigating the environmental footprint of its field operations. The company's "Robi Super Bikes" program has now extended its reach to 458 upazilas, ensuring that field employees can effectively serve customers at the thana and union levels.

This strategic shift from conventional petrol-powered motorcycles to electric bikes is a key component of Robi Axiata's sustainability efforts. By adopting electric vehicles, the company directly contributes to reducing emissions generated by its fleet transport. This move aligns with a growing global trend towards greener logistics and corporate environmental responsibility.

Beyond their environmental benefits, the electric bikes are integrated with advanced digital technologies designed for enhanced security and efficient fleet management. Features such as facial-recognition unlocking, geo-fencing capabilities, and real-time GPS tracking are incorporated into the vehicles, providing robust control and monitoring for the company's operations. This technological integration ensures both the security of the assets and the optimization of service delivery routes and schedules.