Old Mutual Launches Unit Trust Campaign to Promote Disciplined Investing in Uganda

Old Mutual Investment Group Uganda has launched a new campaign to demystify investing and encourage disciplined financial habits among Ugandans. The initiative, under the slogan "Your Money Is Serious Business," aims to make investment concepts more accessible and empower individuals to actively grow their wealth.

The campaign targets professionals, entrepreneurs, and anyone looking for structured investment solutions that offer professional management. Unit trusts, where investors pool funds for professional investment across various assets, are highlighted as a way to access expertise and diversification. This approach is particularly beneficial for individuals who might find it challenging to achieve these benefits independently.

Data from the Capital Markets Authority shows a significant rise in Uganda's collective investment industry, which managed Shs 1.15 trillion in assets and served 32,998 investor accounts by November 2024. This growth underscores a burgeoning interest in professionally managed investment vehicles.

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Investing is not reserved for a small group of financial experts or wealthy individuals. It is a responsible financial behaviour that people can adopt progressively as they work towards their goals.

Zac Kiseesi, Managing Director of OMIG, emphasized that investing is not exclusive to financial experts or the wealthy. "It is a responsible financial behaviour that people can adopt progressively as they work towards their goals," he stated. Kiseesi also noted the personal significance of money, representing dreams and future plans, thus requiring serious, disciplined, and professional management.

OMIG's Unit Trust solutions allow investments to start with as little as Shs 100,000, with digital access through the OMIG Wealth App and online portal for deposits, withdrawals, and tracking. The company offers various schemes, including Money Market, Balanced, Dollar, and Umbrella Unit Trusts, catering to diverse financial objectives. Additionally, some schemes offer protection benefits like education, disability, and life support linked to Unit Trust balances. OMIG believes increased financial awareness will help more Ugandans transition from saving to wealth building.

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Money represents the plans, responsibilities and ambitions that people work hard to achieve. It should therefore be managed with the seriousness, discipline and professional oversight it deserves.