Olive Young Opens 'Beauty Mansion' in Seongsu, Offering Immersive K-Beauty Experiences

CJ Olive Young is set to open 'Olive Young Beauty Mansion Seongsu' on June 30th, establishing a new hub for K-beauty experiences in Seoul's vibrant Seongsu district. This area is already a popular destination for international tourists seeking to engage with Korean beauty trends.

The Beauty Mansion is a four-story facility designed with distinct 'rooms' on each floor. The first floor features an open lounge alongside shop-in-shop and pop-up store spaces, allowing brands to introduce new products and campaigns without needing separate retail outlets. The second and third floors are dedicated to color cosmetics and skincare, respectively, offering diagnostic and consulting services.

Further enhancing the visitor experience, the fourth floor provides a relaxation area with beauty books and a music listening space. Olive Young is also introducing new services, including a 'Beauty Device Studio' for trying out K-beauty gadgets and a 'Advanced Derma Consulting' service that uses 3D skin analysis for personalized cosmetic recommendations. Additionally, the 'Colorfit Touch' service offers AI-driven makeup recommendations.

Services previously available at Olive Young N Seongsu, such as skin and scalp consultations, quick touch-ups, and personalized color analysis, will also be offered at the Beauty Mansion. Olive Young stated that the new space aims to provide a differentiated beauty experience for global fans and create opportunities for brands to expand their customer reach, further strengthening the K-beauty ecosystem.