Oman issues new telecom rules to protect data, limit promotions

Oman's Telecommunications Regulatory Authority (TRA) has enacted a new regulation designed to bolster consumer protection and streamline telecommunications practices. The "Regulation on Promotional Calls, Service Messages and Value-Added Services" aims to curb intrusive and fraudulent practices while enhancing transparency and trust in the sector.

The new framework imposes comprehensive requirements on licensed operators, businesses, and service providers. A key provision mandates the protection of customer data, prohibiting its sharing without prior approval from the TRA. Operators must also implement robust technical and organizational measures to secure user information. Businesses sending promotional messages must clearly identify themselves and ensure their communications are distinguishable from other messages.

Furthermore, the regulation establishes clear rules for value-added and recurring subscription services, requiring necessary approvals and authorized usage. It also introduces oversight for international messaging traffic, necessitating TRA approval for contracts with international intermediaries and measures to prevent spoofing and impersonation.

Consumers gain a stronger right to opt out of promotional communications, with providers required to offer accessible mechanisms for blocking unwanted messages and calls. The TRA also mandates that promotional activities occur only between 8:00 a.m. and 9:00 p.m. Oman time. To combat fraud and spam, operators must develop systems for detection and prevention, fostering data-sharing and cooperation. Non-compliance can result in significant financial penalties, ranging from OMR 500 to OMR 30,000, with provisions for higher fines in cases of repeated violations.