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Oman launches tourism awareness program in Dhofar
🇴🇲 Oman /Culture & Society

Oman launches tourism awareness program in Dhofar

From Times of Oman · () English

Translated from English, summarized and contextualized by DistantNews.

At a glance

News Sources not specified New plan
  • Oman's Ministry of Heritage and Tourism launched a tourism awareness program called "Your Path is Green" in Dhofar Governorate.
  • The initiative, in cooperation with Awasr Company, aims to boost tourism during the 2026 Khareef Dhofar season using digital communication.
  • The program includes guided tours and interactive media to enhance visitor safety, environmental conservation, and experience.

Oman's Ministry of Heritage and Tourism has initiated a new tourism awareness program, codenamed "Your Path is Green," in the Dhofar Governorate. Launched at Al Baleed Archaeological Park, the program seeks to enhance the visitor experience during the upcoming Khareef Dhofar (monsoon) season in 2026.

In collaboration with Awasr Company, the initiative will leverage digital communication methods and smart guidance messages. This approach aims to promote public safety and environmental conservation while simultaneously enriching the overall experience for tourists visiting the region.

The program's activities extend beyond digital outreach. It will feature guided field tours of heritage and tourist sites. Additionally, media gatherings are planned to deliver awareness messages in an interactive manner, utilizing the digital infrastructure provided by Awasr Company. Sheikh Dr. Said bin Humaid Al Harthi, the Wali of Salalah, presided over the launch ceremony.

DistantNews Editorial

Originally published by Times of Oman in English. Translated, summarized, and contextualized by our editorial team with added local perspective. Read our editorial standards.

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