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[On the scene] Croissant artisan and coffee experts team up for Nespresso and Sofitel’s first joint menu
🇰🇷 South Korea /Culture & Society

[On the scene] Croissant artisan and coffee experts team up for Nespresso and Sofitel’s first joint menu

From Dong-A Ilbo · () Korean

Translated from Korean and summarized by DistantNews. Read the original for the full story.

At a glance

In-depth Sources not specified New plan
  • Nespresso and Sofitel are introducing their first global campaign combining coffee with croissants.
  • Sofitel Ambassador Seoul developed three croissants designed to match Nespresso coffee flavors and aromas.
  • The campaign, called “Please Disturb,” will run from September 1 to November 29.

Sofitel Ambassador Seoul greets guests with “Bonjour,” reflecting the French identity that the hotel brand promotes in South Korea.

The hotel has emphasized French lifestyle and cuisine, especially its pastry offerings. That focus has earned it the nickname “Breadfitel.”

Nespresso and Sofitel are now adding coffee to that pastry experience. They have created three croissants designed to complement Nespresso coffee recipes and are presenting them together as part of their first global campaign.

The “Please Disturb” campaign runs at Sofitel Ambassador Seoul from September 1 to November 29. Its name reverses the familiar hotel-door message “Do Not Disturb,” suggesting that guests may welcome an interruption for coffee and croissants.

Bonjour.

— Sofitel staffThe hotel’s French-language greeting reflects Sofitel’s French brand identity in Seoul.
About this summary

Originally published by Dong-A Ilbo in Korean. Translated, summarized, and contextualized automatically by DistantNews, with a note on how the source frames the story. Not individually reviewed before publishing. How this works.

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