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🇩🇰 Denmark /Technology

OpenAI's advertising revenue reaches $1 billion annual run rate

From Berlingske · () Danish

Translated from Danish and summarized by DistantNews. Read the original for the full story.

At a glance

Newswire From a news agency Ongoing story
  • OpenAI's advertising revenue has reached an annualized $1 billion based on its sales to date, less than a year after it introduced paid advertising.
  • The company said it has tens of thousands of advertisers and is expanding sales in Europe, India and the Middle East.
  • Advertising remains secondary to subscriptions, and ads appear only for users of ChatGPT's free and lower-cost Go plans unless disabled.

OpenAI has reached an annualized $1 billion in advertising revenue less than a year after introducing paid ads, according to MarketWire.

The ChatGPT maker said Monday that it now has “tens of thousands” of advertisers. Most are US companies, but OpenAI is stepping up sales to businesses in Europe, India and the Middle East.

Advertising remains a smaller source of income than subscriptions to ChatGPT for businesses and individual users. Ads appear in ChatGPT responses only for users on the free plan and the cheaper Go plan, unless users opt out. OpenAI says the advertisements do not affect the chatbot's answers.

The company reported total revenue of $13 billion last year and said in March that monthly revenue had passed $2 billion. Bloomberg News has reported that OpenAI is heading toward annual revenue of $40 billion in 2026, including advertising.

tens of thousands

— OpenAIThe company used the phrase to describe the number of advertisers on its platform.
About this summary

Originally published by Berlingske in Danish. Translated, summarized, and contextualized automatically by DistantNews, with a note on how the source frames the story. Not individually reviewed before publishing. How this works.

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