Opinion: Israeli Embassy's invitation to influencers mirrors colonial-era tactics

An opinion piece published by Público criticizes the Israeli Embassy's recent invitation to a group of social media influencers, labeling them as "useless Hasbara idiots." The author, Pedro Abreu, draws a stark parallel between this contemporary public relations strategy and the tactics employed by the General Directorate for Overseas Territories during Portugal's colonial war.

The article suggests that inviting individuals described as 'indigents of social networks' reflects a flawed understanding of effective public relations. Abreu implies that this approach, reminiscent of past colonial-era policies, is unlikely to achieve its intended goals and may even be counterproductive.

The commentary frames the embassy's action as a potentially misguided attempt to shape public opinion, questioning the value and impact of relying on such influencers. The piece carries a critical and skeptical tone towards the strategy, suggesting it is out of touch with modern communication realities and historical lessons.