Orange pulls Morocco map ad after territorial dispute sparks controversy

Telecommunications giant Orange is withdrawing an advertising poster that includes a map of Morocco after it ignited a territorial dispute. The advertisement drew protests from the Polisario Front, which contests Morocco's annexation of Western Sahara. Simultaneously, the map faced criticism within Spain for omitting the Spanish enclaves of Ceuta and Melilla, which are located on the North African coast and are claimed by Morocco.

The controversy highlights the sensitive geopolitical issues surrounding Morocco's territorial claims, particularly concerning Western Sahara, a disputed territory since the end of Spanish colonial rule. The Polisario Front advocates for the territory's independence, while Morocco considers it an integral part of its kingdom.

Orange's decision to remove the advertisement reflects the company's attempt to navigate these complex political sensitivities. The dual criticism underscores the differing perspectives on Morocco's borders and territorial integrity, involving both international organizations and national governments.